Helvetica and the New York City Subway System: The True (Maybe) Story – New York Transit Museum
US $49.95
Product description from their website:
by Paul Shaw
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. This book tells the story of how typographic order triumphed over chaos. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images--photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.
Hardcover; 144 pages